Alessandro Medici
Owner of Medici Ermete
As co-owner with his father Alberto, Alessandro Medici joined the family business as fifth-generation winemaker and brand ambassador for the classic wines of Emilia-Romagna that his family winery makes: refreshing, food-friendly, fizzy red Lambrusco. Alessandro’s aim is to both preserve and evolve the historic family property, and his first project at Medici Ermete was the creation of Phermento, a Lambrusco produced in the ancestral or pét-nat method, which embraces ancient techniques and modern winemaking knowledge.